Work With The Japan Index

The Japan Index is a fast-growing travel media channel showcasing the best hotels, resorts, unique stays, restaurants, experiences, and destinations across Japan.

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In just three months, our platforms have generated over 1.5 million views, with our Instagram and TikTok content consistently reaching highly engaged audiences interested in Japan travel. Our hotel and resort videos regularly receive strong views, saves, shares, and direct interest from people planning future trips.

We specialize in creating content that does more than simply show a room or location. We tell the story of the experience — the atmosphere, design, food, views, service, nearby attractions, and the feeling of actually being there. Our goal is to make viewers not only watch, but save, share, and plan their next trip around the places we feature.

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Our hotel content has already produced strong results for partners. After one successful video with Eslead Osaka, a hotel brand with multiple locations in Osaka, we were invited back repeatedly and have continued filming multiple properties for them. Their videos on our pages have reached tens of thousands of viewers and generated high levels of saves and shares from people actively considering where to stay in Japan.

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What We Create

We partner with hotels, resorts, villas, ryokans, glamping sites, restaurants, tourism experiences, and destination brands to create high-quality social media content across:

• Instagram Reels

• TikTok videos

• YouTube Shorts

• Instagram Stories

• Written posts and travel captions

• Long-form YouTube travel vlogs and reviews

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Our short-form content brings immediate visibility and viral potential, while our long-form YouTube series creates long-term value. We are currently building a cinematic travel and stay series across Japan, releasing detailed videos that can continue gaining views for years as travelers search for where to stay, eat, and explore.

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Although our long-form YouTube series is still new, the early signals are strong. Our second long-form video achieved a 14.98% click-through rate within the first 24 hours, showing that YouTube is already testing our content with the right audience. We are now increasing the quality of each feature with stronger storytelling, better cinematography, and more detailed travel reviews.

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Why Partner With Us

The Japan Index is especially effective for brands that want to reach:

• International travelers visiting Japan

• English-speaking audiences interested in Japan travel

• People living in Japan looking for weekend trips

• Travelers searching for hotels, resorts, and unique stays

• Viewers who save and share content for future travel planning

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As an English-speaking creator based in Japan, Michael brings a strong narration and storytelling style that helps international audiences connect deeply with each experience. We do not just film beautiful places — we explain why they matter, why they are worth visiting, and why someone should choose them.

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We are currently selecting a limited number of special properties and experiences to feature as our Japan travel series grows. For the right partners, we can provide both immediate exposure through short-form content and long-term discovery through detailed YouTube features.

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Let’s Work Together

If you represent a hotel, resort, villa, ryokan, restaurant, tourism experience, or unique destination in Japan, we would love to hear from you.

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We are open to hosted stays, experience collaborations, content partnerships, destination features, and long-term brand relationships.

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Let’s create content that makes people want to visit, save, share, and book.